Brazil is one of the most prominent countries in the ceramics market. However, like so many other global giants, Brazil has also been hit hard by the pandemic, which has at least slowed down some sectors.

The figures speak for themselves: the closure of industrial plants in the early months of 2020 generated a drop in tile production, which fell to 840 million m2 (-7.6% on 2019). Exports also recorded a net drop, at -5.7% on 2019. However, Brazil's 2020 was, despite everything, a positive year for sales, which rose to 920 million sqm (+2.7%), thanks to the rise in demand on the domestic market in the second half of the year.

The trend continues to be positive and was confirmed in the first four months of 2021. Brazilian tile exports grew by 45% in value and 48% in volume compared to the first four months of 2020.

Other markets

2020 was a difficult year for companies, but there were several cases where the damage remained "contained". Apart from Brazil, the United States also managed to "buffer" the Covid effect on tile sales, at least as far as the domestic industry is concerned.

According to the numbers released by the U.S. Dept. of Commerce and UCT(we covered them in detail here), total tile sales in the U.S. dropped 3.5% to 263.6 million sq m.

At the same time, however, US ceramic industry sales in the domestic market continued to grow, recording +0.9% year-on-year. Revenues from US tile sales stood at around $1.30 billion (-2.8% on 2019), or 39.3% of the total value of the US ceramic market (37.6% in 2019) and the average price fell from $16.66/sq m in 2019 to $16.03/sq m in 2020.