CSR is playing an increasingly important role within companies. Demonstrating the importance of Corporate Social Responsibility, also known as CSR (Corporate Social Responsibility), are not only data from industry observatories.
The desire to put an ethical face on businesses starts from the CEOs of companies themselves, who are motivated to build paths that can safeguard and improve the quality of people's lives even beyond the professional sphere of reference.
Since its establishment, Premier has espoused with the team's contribution a series of initiatives fully in line with its development vision, with the aim of improving the community. In this regard, Premier's support is currently active toward the association "The Fairy Children," which, since 2005, has been involved in securing financial support for social inclusion projects and pathways run by local partners for the benefit of families with autism and other disabilities.
At the heart of Premier's vision are people, and so we asked a few questions to Paolo Facci, CEO of the company, who told us more about the meaning of CSR and the importance of corporate social support.
Four questions on CSR: interview with Paolo Facci
Paul, what does Corporate Social Responsibility mean to you?
For us, Corporate Social Responsibility means taking note of the fact that the Company is first and foremost a community of people with expectations, hopes, and desires, which become more attainable if the company agrees to take charge of them within its means.
Just as the stone thrown into the pond produces an ever-widening concentric effect, the company (and the entrepreneur) also becomes aware that it must gradually broaden its responsible involvement; first there are the workers, then their families, then the community around them.
At what point did social values become an integral part of the Premier vision?
There is no specific instant.
We talk about business culture, but in the case of companies in our area I would talk about entrepreneur culture.
Here, social values are part of the entrepreneur: they are either there from the beginning or they will never be there. The awareness of one's social role may grow, but the certainty of accepting that part must already exist from the beginning.
Premier accepted it.
Is there a social area that is particularly important to you? Why the choice to support Fairy Children specifically?
Because it is a transparent organization, with concrete projects activated at facilities in the area, at the head of which are people who live daily The value of solidarity and who make others' difficulties their own commitment given only out of love.
What are the projects you have carried out with the Fairy Children?
Projects dedicated to children with LSD (Learning Specific Disability) have been implemented.
Each project has come to life at our ULSS Pedemontana, which has helped improve the quality of life for more than 300 children and their families, helping these children regain confidence in their abilities.
At Premier we are really proud to contribute to the beauty of these projects. If you would like to learn more about The Fairy Children Association and make a contribution, check out the website.
